HOW SMALL AUTO DEALERS CAN CHALLENGE TO BIG FRANCHISES?

Smaller dealerships have always had problems competing with larger franchises armed with a sizeable staff. To challenge their rivals in 2020, smaller dealers need to invest in a digital marketing strategy. Without a digital presence, you are simply missing out on a key audience. Our data shows consumers now spend 61% of the car buying process online.

Smaller car dealers typically spend their marketing and advertising budget on traditional spots such as billboards, radio, and television. These old tactics no longer have the audience reach to justify their expensive price tag. Digital campaigns have a much larger impact for a cheaper price.

1. Manage Your Reputation.

More than half (59%) of shoppers state that reputation is the single most important factor when choosing a dealership to work with. That means a dealer’s reputation is more valuable than convenience, brand, or even price. As a result, whether and how you respond to reviews is essential as shoppers’ trust in and reliance on online reviews continues to grow.

2. Maintain an Immaculate Digital Storefront.

A dealer’s website should be as crisp as their physical showroom. Insist on consistent messaging and a well-designed appearance throughout your site.

3. Don’t Neglect Your Inventory Pages.

To deliver consumers a more consistent and streamlined journey to purchase, equip inventory pages with the option to start transactions online using features such as valuation tools, available research information, and pricing specifics.

Facilitating a faster path to purchase starts with including information on vehicle deals rather than solely presenting the vehicle details.

4. Ask for Help.

There is tremendous power in digital marketing throughout the automotive industry at the moment, but it takes time and effort to accomplish a solid digital campaign. Smaller franchised dealers should consider starting a partnership with a third-party expert who can do the majority of the work for them.

Remember, it’s a team effort. And, like any great team, it’s important to play to each other’s strengths.

A dealership staff knows the automotive industry, their market and business, and how to move inventory better than almost anyone. Similarly, a digital marketing expert can help present that business’s website in the most compelling manner. By hiring a third party to focus on the digital side of your business, you enable your staff to focus more of their energy on selling vehicles and less time worrying about marketing tactics.

If done correctly, the proper digital strategy can help drive consumer engagement and dealership profitability. Leveraging digital experts and an online platform may be the missing link to growing any small business. Smaller dealers should give serious thought as to whether it’s time to unlock it. Doing so will undoubtedly help your business give the larger chains a run for their money.

Easier and Faster Car Buying Experience at Dealership Locator

We at dealership locator provides you everything that you want from a dealer. We have associated with all brand dealers like dodge dealers, Subaru dealers, Toyota dealers even BMW dealers.

NEGOTIATION TRICKS OF A CAR DEALERS: 4 SQUARE TECHNIQUE

Negotiation of the car at a dealership is a foolish practice.

A smart car buyers never visit a dealership when it comes time to haggle – it’s way more effective to do all your negotiation via phone and email.

We’re going to tell you in this article that most common negotiation technique a car dealer’s use for car buyers out of their hard-earned money.

It is known as the 4 Square Method

The best thing is for you that you will never have to encounter this sleazy technique as long as you follow our car buying method, but it’s always exciting to find how slimy dealerships can be when ripping off customers. (Not all car dealerships use this technique).

How salesperson execute this method

First of all, let’s explain what 4 square incudes:

Trade-in Value: The trade-in value of a car is the amount of credit that a car dealer is willing to offer you toward the purchase price of a new or used car in exchange for ownership of your old car

Price: A price is the quantity of payment or compensation given by one party to another in return for one unit of goods or services

Down Payment: A down payment is the token of an amount that you pay at the time of acquiring a car. The more down payment lesser monthly payments and vice versa.

Monthly payment: A monthly payment is the amount a borrower is required to pay each month until a debt is paid off

This is for sure that if the salesman can get you to focus on one square of the worksheet, they can rip you off on the other 3 squares.

How to Beat This 4 Square Method?

To overcome this sales technique just follow this advises.

• First, you need to negotiate each part of the transaction separately.

Note: You keep the negotiation of the car price separate from the trade-in, financing, and any other add-ons such as extended warranty plans.

• Arrange your own financing before negotiating the price of the car.

Note: Dealers always want to mix the financing with car price negotiation because they can have you focus on monthly payments instead of the price of the car.

The ironic part about negotiating the price of a car the smart way is that it’s so easy. It not only saves you a ton of time and hassle, but you will save thousands of dollars in the process.

EVERYTHING YOU SHOULD KNOW ABOUT TESLA CYBERTRUCK AND ITS COMPARISON WITH FORD F-150

What is the best thing in Tesla Cybertruck?

• It is an upcoming all-electric battery-powered light commercial vehicle developed by Tesla.

• Tesla introduced its Cybertruck in the three models, with range estimates of 250–500 miles (400–800 km) and an estimated 0–60 mph time of 2.9–6.5 seconds, depending on the model.

What is the reason behind its looks?

• In September, Tesla co-founder and CEO Elon Musk teased that Tesla’s new electric pickup truck would look “futuristic-like” and “cyberpunk,” as if it were plucked from the sci-fi movie “Blade Runner,” the Observer reported. And indeed, with its triangular profile, it looks a bit like a shiny, gabled roof on wheels.

What Cybertruck is made of?

• The Tesla Cybertruck is made of the same stainless steel alloy SpaceX uses for its Star ship spaceship, and it can withstand attack from a 9-millimeter handgun.
• The glass is also meant to be bulletproof, but either it isn’t or von Holzhausen needs to get himself registered as a lethal weapon.

Compare Tesla Cybertruck with Ford F150?

1. The F-150 has a lower starting price.

2. The Cybertruck has a higher maximum payload.

3. The Cybertruck will have more towing capacity.

4. They can both seat up to six people.

5. The Cybertruck will have more exterior storage space.

6. They have different body materials.

7. The Cybertruck will have higher ground clearance.

8. The Cybertruck could have better off-roading capabilities.

WINTER WARRIORS: TOP 5 DEALS ON AWD AND 4WD VEHICLES

“Temperatures are dropping, so the price of some vehicles are also going down.”

As winter is expanding, you’ll need to ensure your vehicle is set up to deal with all that Mother Nature can toss its direction. Luckily for you, we’ve brought a list of vehicles that are ready to tackle winter with the latest safety tech and features – to make sure that you and your family are not only safe in even the most inclement weather but are also traveling in style. All the vehicles on our list are available with all-wheel drive (AWD) or 4-wheel drive (4WD), which may help provide traction when road conditions change. We dug into the data to find out which winter-ready cars and trucks offer substantial potential savings.

2019 Audi Q5

Premium

• The Audi Q5 has a bag full of tricks to help get you through the winter in both comfort and style.
• When conditions are normal, its clever all-wheel-drive system has the ability to propel only the front wheels in order to maximize fuel economy.
• When it senses that extra traction is needed, it will engage all four wheels. This isn’t the only trick the Q5 has in its bag, however.
• The Audi comes standard with plenty of the latest tech features, including Apple Car Play and Android Auto.

               MSRP Avg.*: $43,945/$38,595

               Potential Savings off MSRP: 12.2%

               Estimated Monthly Payment**: $576

               Fuel Economy MPG (City/Hwy): 23/27

2019 Chevrolet Colorado

Z71 Crew Cab Short Box 4WD Automatic

• Midsize pickup trucks offer tons of utility and practicality in a not-so-cumbersome package, and for that reason, they make great winter vehicles.
• The Colorado is available in two different cab sizes as well as two different bed lengths, ensuring the right level of practicality for each customer.
• In addition to this, it can be purchased with a fuel-efficient 4-cylinder engine, a livelier V6, or a Torquay diesel that should satisfy your towing needs.
• The Colorado provides tons of versatility in a conveniently-sized package.
• Trim Pictured: ZR2 Crew Cab Short Box 4WD Automatic; Not Pictured: Z71 Crew Cab Short Box 4WD Automatic

            MSRP/ Avg.*: $38,095/$36,077

            Potential Savings off MSRP: 5.3%

            Estimated Monthly Payment**: $538

            Fuel Economy MPG (City/Hwy): 17/24

2019 Jeep Compass

Latitude 4WD

• Jeep Compass can tackle the city streets or a craggy mountain road or both.
• The Jeep Compass can handle almost anything you plan to throw at it.
• Standard on all Compasses is Jeep’s Uconnect infotainment system, which provides a variety of in-vehicle functions, all controlled via touchscreen.
• The Compass can also be equipped with plenty of driver safety aids, including automated emergency braking, adaptive cruise control, and lane-keep assist.

           

          MSRP/Avg.*: $26,840/$25,561

          Potential Savings off MSRP: 4.8%

          Estimated Monthly Payment**: $381

          Fuel Economy MPG (City/Hwy): 22/31

2019 Toyota Prius

LE AWD-e

• Toyota Prius is now available with all-wheel drive, making it one of the best-rounded vehicles on the market.
• Already known for its legendary fuel economy and low maintenance costs, the new Prius can add “conquering winter” to its list of victories.
• Thanks to a second motor stationed at the rear wheels, the optional AWD system is automatic, on-demand, and capable of operating at speeds of up to 43 mph.

          MSRP/Avg.*:  $27,335/$26,068

          Potential Savings Off MSRP: 4.6%

          Estimated Monthly Payment**: $389

          Fuel Economy MPG (City/Hwy): 52/48

2019 Subaru Impreza

2.0i Sport 5-door CVT

• Subaru has built its name as a versatile carmaker that always goes its own way.
• A compact car available as a sedan or a 5-door hatchback.
• The Impreza comes standard at all levels with all-wheel drive and features a highly functional interior and available heated front seats.
• An affordable small car with all-wheel traction and equal doses comfort and durability is no small feat! It’s still available with a manual transmission for those who prefer it, though most drivers opt for the smooth-shifting CVT. 

          MSRP/Avg.*: $24,380/$22,525

          Potential Savings Off MSRP: 6%

          Estimated Monthly Payment**: $336

          Fuel Economy MPG (City/Hwy): 27/35

PROS AND CONS OF INDEPENDENT AND FRANCHISE CAR DEALERS!

When you’re looking to buy a used car from a dealership, you have two choices. You can choose to buy from an “independent” dealership or a “franchise” dealership. Each of them has their strengths and weaknesses when compared with each other.

Car Dealers (Independent) –

• They are always dealing with used cars

• They don’t have agreements with any particular car manufacturers to sell certain makes of vehicle and they won’t mention any particular car brand manufacturer in their name.

• They’ll use the names like “NEWBERRY FAMILY MOTORS”, “MARSHALL MOTOR COMPANY”, “MARMIE MOTORS”, “JACKSONS OF ENID”, “BELOIT AUTO & TRUCK PLAZA”.

• Since they’re not linked with any specific car manufacturer, independent dealers don’t sell new cars.
• They will offer a wide range of variety of used cars from many different makes.

Car Dealers (Franchise) –

• These kind of dealers have the authorization or “franchise” from certain automakers to act as an agent in selling their vehicles.
• You can find franchise dealers easily because the dealership’s name will usually contain a car brand’s name in it.
• Find top-brands franchise Subaru Dealers here:  Subaru Dealers, BMW Dealers, Dodge Dealers,  Jeep Dealers, Mazda Dealers, for example.

See the weakness and strength of these 2 kinds of dealers –

Vehicle Diversity

Independent car dealers will typically have a much bigger selection of used cars to choose from. Franchise dealers don’t focus on used cars because they have much margin in new cars.

Financing –

The interest rates of franchise dealers usually have lower than independent dealers. But independent dealers are also more likely to offer financing to people with less than excellent credit.

Vehicle lifetime –

Used cars at franchise dealerships are usually later models. Independent dealers are limited to offer old models, but also typically have a selection of cars that are older than you would find at a franchise dealer.

Market Value –

Prices for used cars at franchise dealerships are often higher than at independent used car lots. But independent dealers often offer a bit older inventory than at a franchise dealer, you’re more likely to find cars for lower prices.

Vehicle Service –

Mostly, franchise dealerships offer their own service departments with technicians trained to work on the brands of new cars that they sell. It can be a good option to buying a used Honda from a franchised Honda dealership but it doesn’t matter so much if you’re buying a used Chevy from the Honda dealership. Usually, independent used car dealers don’t offer service departments to fix your car after you buy it. However, there are plenty of good, independent mechanic shops around to fix your car, so it’s not really a big deal.

So, these are pros and cons between buying a used car from an independent dealer and a franchised dealer. You should check out each kind and see what right for you.

DO ABS DECREASE THE COST OF CAR INSURANCE?

The idea for ABS originates from the modern systems that were introduced in the 1950s. Let’s explain, what is abs and its benefits for insurance.

What is ABS?

ABS is defined as the computer-controlled system which works with the car’s braking system. The word ABS itself describes its meaning as the safety system present in the vehicle in order to control the vehicle and each wheel has the attached sensor.

Most insurers do offer specific amounts off on a vehicle insurance policy if the car or truck comes with anti-lock brakes from the factory.

Where to Go to Install Anti-Lock Brakes?

If you have a car that doesn’t have an anti-lock braking system, your easiest solution would probably be to go to a manufacturer’s car dealership. Their experts know everything about your car model and what is needed to install anti-lock brakes. However, if price is a factor, going to a junkyard for parts, then to a trusted certified mechanic might be your next move. By saving on parts, your biggest expenditure would be labor.

In any circumstance, because an anti-lock system must be integrated with your car’s current braking system, the installation will not be cheap.

How Insurers Value Anti-Lock Brake Systems?

Auto insurance companies look at safety features on an individual basis and see how that “risk value” may affect their bottom line for claim pay-outs. Because anti-lock brakes have proven effective in preventing certain kinds of accidents (and therefore certain kinds of claims), insurance companies generally provide customers with a discount for having an ABS. Ask your insurer rep about this item at the time that he or she is helping you put together a policy.